Reactions – CEO’s contributi​on

Dear Straits Times,

I refer to the 20 Dec 2011 letter by Mrs Eunice Lim.

Mrs Lim claims that SMRT CEO, Ms Saw Phaik Hwa, has added to Singapore’s vibrancy as we can shop and dine at MRT stations. How can the added vibrancy be fantastic if we come across news every now and then of MRT station retailers lamenting about poor business at MRT stations?

Mrs Lim claims to be amazed that it only costs her $1.69 to travel more than 20 km to work and attributes this to Ms Saw’s success in putting the pressure off raising fares by finding alternative revenue sources. Mrs Lim should also consider that it costs $0.73 to travel about 1 km for some one-MRT-stop journeys which is almost nine times as costly. Mrs Lim should therefore realise that part of the reason why she is not paying more for her daily commute is because other passengers who travel shorter distances are subsidising her longer distance trips. Also, what does Mrs Lim mean by ‘pressure being put off raising fares’ when fares are being raised almost every year?

Mrs Lim suggests that Ms Saw hire an able chief train officer to run trains while she generates revenues. Actually, it should be the other way round; the chief train officer should be the CEO while Ms Saw can assist him in her capacity as chief marketing officer. Ultimately, SMRT is a train company, not a retail company.

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3 Responses to “Reactions – CEO’s contributi​on”

  1. kaffeinnatedein Says:

    Excellent analysis. Just wow… makes me wonder how many lap-dogs we have in our society.

    Also read somewhere that it was a journalist from a foreign newspaper who asked Ms Saw if she should resign. The rest of the local journalists were quiet as mouse, toe-ing the line.

  2. Eric Says:

    Yup, agree. Ms Saw should not be CEO. She should be the marketing/retail manager!

  3. les Says:

    It doesn’t take a genius to take advantage of MRT space for retail. In Bangkok every where is a retail stall, even on expressway! sure the thai are all CEO material!

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